ClientWord on Fire
Project NameLogo Animation
A timeless brand
Modeling strongly the church’s paradox “ever ancient & ever new” the Word on Fire brand team took up the immense challenge of crafting a logo and visual brand that captures both the distinct and varied artistic tradition of the Catholic Church and marries it with an appealing modern aesthetic.
Balancing history and modernity – the palpability of the high renaissance with our modern evolving technologies – the brand team had put in a tremendous effort to breath new life into Word on Fire’s brand presence and we were privileged to play a small part in helping crown that work.
The final look was achieved by centering the imagery some on the pillars of Word on Fire’s ethos: the rich artistic tradition of the church, premium videography, and stunning print material.
Creative Direction, Design, + Animation
Ben West